adidas “You Got This”
In partnership with M&C Saatchi Sport & Entertainment London, Toast Films recently produced a compelling piece for adidas Arabia, as part of a larger global campaign. The spot, rooted in the campaign line “We all need someone to make us believe” captures the emotional core of sport and the drive that connects athletes, both on and off the track.
Directed by Damiano Fieramosca, the ad follows a one-shot approach to maintain consistency in tone and visual language, aligning with adidas’ global campaign strategy. By filming the narrative in a single take, the team ensured to follow a holistic approach to reinforce the campaign’s message and allow for quicker resonance across global markets.
The story is built around the concept of the “best friend who is also your biggest rival”. It highlights a unique dynamic in running, where the person you often race against is the same one who pushes you to do your best — your closest friend. That competitive tension is what makes the pursuit of personal excellence feel all the more rewarding.
Campaign images can be viewed here.
Client: adidas
Agency: M&C Saatchi Sport & Entertainment London
FILM
Director: Damiano Fieramosca
1st AD: Sayed Mousavi
2nd AD: Nikhil Asnani
Executive Producer: Chaza Said
Production Manager: Sana Kassab
Production Assistant: Carl Vincent
DP: Mila Shamraeva
Steadicam Operator: Atef Amiri
1st AC: Jaycee Camua
2nd AC: Murali S Nair
DIT: Mushroom
BTS: Pranav Dev Suresh
Gaffer: Elie Kolko
Sparks: Inhouse
Sound Recordist: Tom Savage
Props Master: Taariq Ganief
Wardrobe Stylist: Daniela Correia
Wardrobe Assistant: Pushpa Mathews
Hair & Makeup: Prianka Sarkar
Location Manager: Abdelsalam Badran
Unit Manager: Abdul Razack Mohamed
Unit Assistants: Shaik Ferouz, Yasar Mohammed
Catering: Ogaret
Hero Talents: Tasneem, Angelica, Promote Yourself
Extras: Zack, Amjad, Jing, Yegol, Irina, Yann, Majd, Annie Mac, Walaa, Max, Ryan,
Jakub, Chineme Prince, Osama, Alona, Anastasia, Mila, Daniel, Laith, Abdulrahman,
Minaz, Kiki, Mohamed Zedan, Marah
Edit: Tracy Chayeb
Grade: Yerlan Tanay – The Mill
Sound: MNK Studio
PHOTOGRAPHY
Photographer: Aqib Anwar
Photography Assistant: Emanuel
Equipment: Hotcold Studio
BEHIND THE SCENES
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